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April 2007 saw the launch of the new DrumWright website and on-line store, after weeks of construction. We teamed up with our partners at Flare Imaging to create a website that we feel is one of the most comprehensive amongst UK drum retailers, easy to use, and something a little different.
When we launched our first on-line store in 2003, we were one of the first UK drum retailers to offer such a facility, and certainly the most comprehensive. We received many compliments, and some constructive critique over those years; all of which we sat up took notice of. The web, as we all know, is changing. Therefore, the need to update our website (freshen it up, if you like) was a top priority for our 10th Anniversary year, and we think that you will like the results.
So what's new? Well, firstly, the look and feel of the site has changed. You will see examples of this throughout the site. On the homepage, we now feature revolving header banners (with different images from our store), a flash link to our new competition feature, a link to a PDF file of our latest special deals, a best sellers grid (so you can access our most popular sellers quicker), and several news articles which we will update regularly. There are also the usual links to our shop tour (newly updated with 2007 photographs), on-line discussion forum and e-mail list options.
For the first time, customers can open an account, and have a record of their transactions, as well as a Fast-Track to new purchases. We have listened to our customers, and now feature an alternate delivery address option (backed up by the latest security features), so that you can have more flexability. You can also track your order status here too - although, as always, we will keep you informed every step of the way through our dedicated On-Line staff.
In the products sections, you will see newly updated images and descriptions (although our web team are still working on these - standardising image sizes is a big task when you have over 5'000 images). Also, we display the usual upgrade options, plus for the first time, a fast-track to recently viewed products, and related products.
We also appreciate that not everyone who visits our site knows exactly what they are looking for, so we have introduced Featured Products and Popular sellers to help along the way. We have also added various categories and sub-categories to make things easier to find. There are also links to our supplier's websites at just about every corner - so you can get more information if you need to.
It doesn't end here though. We have a lot of ideas of how we want to make our website more interactive in the future - so watch this space.
We hope that you enjoy using the new website, and as usual, if you have any feedback, please feel free to e-mail us. Welcome!
DrumWright 2007. |